Privacy Policy
Effective date: September 8, 2025
Definitions
“Personal Data” means any information that identifies or can reasonably identify an individual.
“Service Provider” refers to third parties processing data on our behalf, such as AppFolio, payment processors, or IT support.
“Usage Data” means technical information collected when you use our Site or portals (e.g., IP address, device type, browser, pages visited).
Who we are & how to contact us
Gold Wolf Properties
3595 Grandview Pkwy, Ste 250
Birmingham, AL 35243
Phone: (205) 202-0224
Email: info@goldwolfproperties.com
Scope
This Policy covers information collected through our website, leasing forms, communications, and through AppFolio portals (applications, payments, maintenance, statements).
Personal information we collect
Identifiers & contact info (name, email, phone, address, unit number).
Government IDs & sensitive info (SSN, driver’s license, DOB).
Application & tenancy data (employment, rental history, lease terms, maintenance requests).
Payment details (bank or card info, processed securely by AppFolio).
Screening data (credit, eviction, and background check info via AppFolio FolioScreen).
Device & usage data (IP address, browser, Google Analytics tracking).
How we use information
Evaluate applications and conduct legally required screening.
Manage leasing, rent collection, maintenance, and communications.
Provide owners with reporting and account services.
Send appointment reminders via AppFolio text messaging.
Comply with Alabama landlord–tenant laws and legal obligations.
Improve our Site using Google Analytics.
Fulfill contractual obligations, conduct statistical analysis, respond to legal requests.
How we share information
We may share information with:
– AppFolio (portals, screening, payments, communications)
– Service providers (banks, processors, maintenance vendors, IT support)
– Credit & screening bureaus (for applications)
– Legal or regulatory authorities when required
– Professional advisors (attorneys, accountants)
In a merger, acquisition, or sale, personal information may transfer to the new entity. We will notify users if this occurs.
We do not sell personal information.
Payments
All payments are processed through AppFolio’s payment services. We do not directly store bank or card details.
Resident screening & FCRA
For leasing, we obtain consumer reports through AppFolio FolioScreen. Applicants have rights under the Fair Credit Reporting Act (FCRA) to request reports, dispute inaccuracies, and receive required notices.
Cookies & tracking technologies
We use cookies and tracking technologies (web beacons, tags, scripts) to operate our Site, remember preferences, analyze usage, and deliver functionality.
Types of cookies:
– Essential/session cookies: required for functionality
– Persistent/functional cookies: store preferences or sessions
– Analytics cookies: measure traffic and performance (e.g., Google Analytics)
You may disable cookies via browser settings, though this may limit site functionality.
Communications
We send text message reminders for appointments and maintenance using AppFolio’s platform.
We do not send marketing emails or newsletters.
Data retention
We retain records in line with Alabama landlord–tenant laws and business/legal requirements. Applications, leases, and payment records are stored for the legally required period.
Security
We use reasonable safeguards to protect personal information. No system is 100% secure. Please use strong passwords for your portal accounts.
Children’s privacy
We do not knowingly collect information from children under 13. If we become aware, we will delete it.
Third-party links
Our Site and communications may link to third-party sites (e.g., AppFolio). Their privacy practices govern once you leave our Site.
International transfers
We only manage properties in Birmingham, Alabama. No cross-border transfers occur. If we expand to international services in the future, we will update this Policy.
Changes
We may update this Policy from time to time. Material changes will be posted here and, if significant, may also be sent via email notification.
Contact us about privacy
Questions or privacy requests:
Email: info@goldwolfproperties.com
Phone: (205) 202-0224
Mail: Gold Wolf Properties, 3595 Grandview Pkwy, Ste 250, Birmingham, AL 35243